Our Lifetime Achievement recipient this year has helped broaden the industry’s reach to include experiential designers, content creators, and IT companies, a shift reflected in the 2017 rebranding of InfoComm International as AVIXA, the Audiovisual and Integrated Experience Association.

The commitment to building a truly global association has defined his tenure. They also guided AVIXA through the covid pandemic, when more than 90% of the association’s live-event revenue disappeared. He focused on three priorities: supporting a disrupted industry, ensuring AVIXA’s financial stability, and protecting the well-being of his team.

That period ultimately made the organisation stronger and more resilient, and helped inform his decision to make 2026 his final year in the post. Despite his achievements, he says AVIXA is much bigger than any individual and that its strength comes from the staff, board members, volunteers, members, and many others who contribute to its success.