Hints & Tips
Hints and Tips
These notes will help entrants make better entries into the AV Awards 2009:
Answer the exam question
It’s stunning how many entries don’t answer the right questions, all of which are explained in more detail below.
Bear in mind the judging process
Two panels of judges vote on the entries. One panel judges the Manufacturer and Company categories. Another panel judges the Product Innovation and Project categories. The judges are totally independent, industry representatives. They cannot be sponsors of the awards competition, and we make sure that they judge the evidence in front of them, not hearsay or prior knowledge coming from outside the judging room.
Bear in mind what the judges are looking for when you are putting your submission together
It’s vitally important to state your case clearly and unambiguously, and important to avoid any confusion about market or company data. Remember that the first thing the judges read is the management summary.We ask for a management summary so that judges can quickly see what an entrant has to offer, before they go on to read or watch the supporting material.
The format of that supporting material should be as clear as possible (gimmicky formats like mock newspapers tend not to work). But the support material must also be deep enough to strengthen the case.
The idea is (say) that the management summary might include a bullet point saying that ‘new marketing plans put in place during the year showed good results’. The support material should then have a section that describes what those marketing plans were, what results were achieved etc. Points made in the management summary should be backed up in the full submission. Exactly what all those points are will depend on the entry and the category entered.
Click on the Categories & Criteria tab at the top of the left hand column on this page to see a full listing of the categories, describing what they apply to, who should enter, what form the entry should take, and the most important criteria that should be taken into account. Please read the category descriptions with care!
